Date : 19 avril 2018
How would you summarize the vision of the brand in a few words? How does the products represent this vision?
What sets Patagonia apart from other comparable brands in terms of product quality is presumably their environmental and social commitment. If other companies do it to follow a '' trend '', Patagonia does it from its origin and has made it its first mission, which makes all the decisions of the company are made according to this mission. This a 100% private, unlisted company. The founder is the sole owner. In addition, he is still actively involved in product design and development.
- Patagonia's Mission Statement. Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Yvon Chouinard started by reinventing some technical products for climbing. His first company Chouinard Equipment has become an important piece in the field of outdoor gear, it is Black Diamond.
The cotton used by the company is 100% organic. Polyester and nylon come from the recycling of plastic bottles and other recovered materials to minimize the impact on the environment.
There is also a desire to offer Fair Trade Labor products.
In short, in all respects, the goal of the founder is to make clothes with the smallest footprint possible!
For more details on their many environmental and social projects, please visit:
What are the flagship product of the brand and why?
The best-known product is Patagonia M's Synchilla® Snap-T® Fleece Pullover. A completely retro look, made of 100% recycled plastic. Super warm as middle layer, or worn alone. Moisture evaporates through the fiber easily. Offered in a variety of colors.
Le Better Sweater: comfort unmatched and more adjusted than the Snap-T.
Hampi Rock Pants : pants designed for climbing, with pockets accessible when wearing a harness, the leg is pre-articulated to facilitate movement on the walls. A quick tightening button at the waist if the trousers do not hold up while climbing.
Micro-Puff Jacket : High-performance synthetic insulation
- Ultralight nylon ripstop Pertex Quantum® shell is water-resistant, windproof and treated with a DWR (durable water repellent) finish
- Revolutionary PlumaFill insulation replicates the structure of down in a continuous synthetic insulation material, offering the warmth, packability and feel of down but with the warm-when-wet performance of synthetic insulation
- Innovative quilting construction complements the insulation by stabilizing and maximizing the loft of the PlumaFill strands with minimal stitching
Torrentshell Jacket: Protection against the element
A 2.5 layers Gore-Tex shell, with zips and excellent compressability, made from recycled nylon treated with DWR C6. Simple and efficient.
For more information please have a look at this website: https://www.patagonia.com/blog/2015/03/our-dwr-problem/
What sets this brand apart from these competitors?
The quality of Patagonia depends, to a large degree, on whether we can reduce our impact on the environment. This means auditing the materials and methods we use to make our products, taking responsibility for the entire lifecycle of our products and examining how we use resources at our buildings and facilities.
In fact, the idea of Patagonia is to inspire other companies to follow the environmental and socially responsible wave! Patagonia would be the figurehead of the movement.
What are the novelties of this year?
A line focused more on products for fly fishing. Otherwise, there is the Workwear that came out recently, but it's not something we carry at Altitude-Sports.com
Any new technology? How do they work?
Not at all!
Does the flagship product has been modified?
Not at all!
How long is the warranty offered for? What does it cover?
This is a lifetime warranty based out of the customer satisfaction. This means that if the zipper goes out after 5 years, the coat will either be repaired or at least an agreement will be made with the client to accommodate it. Obviously, in the same spirit as their mission, if the product is repairable, it will be prioritized.